WTH Analytics employs advanced predictive and descriptive analysis techniques, along with data visualization, modeling, and attribution approaches to help marketers better understand the success drivers among their marketing tools.
What The Heck are the services we provide?
website analytics
Complete overview of your Google Analytics set up, goal setting, custom segmentation, and integration with other media and marketing metrics. Includes A/B testing and onsite behavior analysis. Tagging overview and results tracking.
NONPROFIT MEASUREMENT PLANNING
Holistic approach to setting measurement strategy for nonprofit agencies. Focus on data management and basic analytics that allow program optimization and grant support.
MEASUREMENT STRATEGY
Complete measurement strategy session to help identify which Key Performance Indicators are really key to a brand's performance. Establishment of learning metrics that identify which digital media metrics convey information worth tracking for performance, and which are there solely because they can be measured, whether or not they should be.
media measurement consulting
Answers questions about spending allocation among markets or other geographic regions, including breadth of spend for optimum effect. Utilizes probabilistic modeling to determine best response to advertising activity.
brand tracking -
Research that tracks consumer attitudes and usage of your brand. Includes common marketing objectives such as awareness, consideration, and purchase intent. Metrics can be combined with other analytic approaches listed above for a more complete view of brand success.
consumer marketing research and insights
Quantitative approaches to answering questions about consumer perceptions about the brand.
B2b customer segmentation
Analysis of customer data for segmentation purposes to drive lead generation. Stratification of customers for marketing strategy to focus efforts on highest value return customers. Prospective customer scoring enables sales force to identify best prospects with limited information.
customer journey metrics
Go beyond focus groups to fully understand and value the consumer journey. Determine the importance of each step of the path to purchase/brand advocacy and assess the impact of design, push marketing, pricing decisions, and the first moment of truth.
marketing mix regression/forecasting
An affordable alternative to Marketing Mix Models that cost $100,000 or more. Predictive approach to understanding the value of each element of the marketing plan to enable allocation of investment. Incorporates sales, media, trade, pricing, creative, and other internal marketing variables, as well as external variables like weather and economic impact where relevant.
B2c consumer segmentation
Marketing research to enable deep learning about consumers to focus marketing efforts. Creates segmentation based on attitudes, preferences, brand perceptions and more.
DATA VISUALIZATION
Visualization of all metrics through custom dashboards. Review of key data, creation of charts, and data journalism through Tableau, TapClicks and other dashboarding software. Data set up enables rapid understanding and clear next steps.